To use Color Preserving Shampoo or not to use Color Preserving

I know this is a tough question for a lot of people who chemically treat their hair.  Using color preserving products will not hurt your hair if you do not color your hair, however it is possible that using it when you bleach your hair is not the best thing for your hair.  We need to make sure we are using the correct products for our hair type and condition.
When you have dark hair and lighten it you don't need to stop that color from fading right?  But you do need to condition it more than most heads of hair.  We focus on keeping the color as long as we can but sometimes we need to focus more on conditioning the hair that we have damaged with the chemicals.  Bleach does do more damage than just coloring it so it needs to have more time and moisture put in to it.  If you bleach and then tone your hair be sure to use the color preserving shampoo but make sure you are using a good hydrating conditioner and do deep treatments regularly.
When you go dark or red you definitely need to use at least the color preserving shampoo to keep that color from fading so quickly.  Depending on your hair type the conditioner may be different.  For fine hair the color preserving is good but for coarse hair I would suggest using something more moisturizing along with deep treatments.
So let's remember the signs of damaged hair and talk to your stylist or Beauty Supply sales associate about your hair and what you need to use to keep it healthy.  Healthy hair is always in style!